Industry
SaaS & marketplaces
Multi-tenant products where the engineering problems are activation, tenancy isolation, and the cost of serving a customer.
Capabilities
How we approach it
The engineering questions that decide whether a SaaS business works are rarely the ones on the roadmap. Tenancy isolation determines what enterprise deals you can close, activation determines whether self-serve revenue compounds, and unit cost of serving determines whether growth helps. We work on those directly and instrument them so the product team can keep improving them without us.
- 01
Multi-tenant architecture
Tenancy models chosen against the enterprise requirements you actually intend to meet, including the single-tenant deployments large customers ask for.
- 02
Activation and onboarding
First-run experiences designed around time-to-first-value, instrumented so the product team can query the funnel without an engineering ticket.
- 03
Billing and entitlements
Plan, usage, and entitlement logic kept out of feature code, so pricing changes do not require touching the product.
- 04
Platform cost and scale
Cost per tenant made visible and attributable, before the infrastructure bill becomes a board conversation.
Regulatory context
The constraints that shape the build
- GDPR and regional privacy regimes
- Data subject access, deletion, and portability built as product features rather than manual processes, because at scale a manual process becomes an operational liability.
- SOC 2 and customer security review
- Audit logging, access control, and evidence collection designed so an enterprise security questionnaire is a retrieval exercise rather than a project.
In practice
The instrumentation outlasts the engagement
On SaaS work the durable deliverable is usually the measurement, not the feature. A product team that can answer its own funnel and unit-cost questions keeps improving after we roll off; one that has to open an engineering ticket for every question stops asking.
Questions
What SaaS & marketplaces clients ask
01Should we build single-tenant deployments for enterprise customers?
Only if you have priced for it. Single-tenant deployment multiplies operational surface, and the honest comparison is against strong logical isolation with the audit evidence to demonstrate it, which satisfies most enterprise security reviews. We will help you work out which question your customers are actually asking.
02Can you improve activation without rebuilding the product?
Usually, yes. Most activation problems live in the first session, not the whole product, and the first requirement is step-level instrumentation to find where people stop. Rebuilding before measuring is how teams spend a quarter improving a step nobody was failing at.
